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Sxsw utilizes various promotional techniques to reach its target audiences. the use of personal selling, advertising, public relations and sales promotion is known as _____.

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nobillionaireNobley
The use of personal selling, advertising, public relations and sales promotion is known as the promotion mix.

The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.

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