Answer: The central route to persuasion
Explanation: The central route to persuasion is a method of persuasion where the content of message (form of advertisement) been passed to the audience or consumer is strictly related to what they are searching for. This method can help individuals make their minds up about a particular product or change their minds about a particular product based on the contents made available to them.
What Xavier went through was a good illustration of the central route to persuasion.
