Which of the following statements regarding conducting marketing research in a foreign country is correct? A. Good secondary data is easy to find in most foreign markets. B. Consumers in foreign markets generally enjoy participating in marketing research. C. Reaching respondents in other parts of the world is more difficult than it is in the United States. D. Globalization has slowed down, so international research is no longer necessary. E. Language translation will be easy.

Question

06-02-2020
Business

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Which of the following statements regarding conducting marketing research in a foreign country is correct? A. Good secondary data is easy to find in most foreign markets. B. Consumers in foreign markets generally enjoy participating in marketing research. C. Reaching respondents in other parts of the world is more difficult than it is in the United States. D. Globalization has slowed down, so international research is no longer necessary. E. Language translation will be easy.

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Nanigoodlearning Nanigoodlearning · Answer 1 · 2020-02-06T04:31:09+01:00

Answer: B. Consumers in foreign markets generally enjoy participating in marketing research.

Explanation: Consumers in foreign countries are accessible because there are currently many ways to address them, for example a company that sells clothes that wants to sell clothes in other markets and need to do a market research on a specific product, can use the large companies such as social networks or e-mail marketing to be able to offer the products or obtain the result of the research they are conducting.