strongroadtrans6208 strongroadtrans6208
  • 10-01-2020
  • Business
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Limited decision making is used when purchasing frequently bought, low-cost items needing very little decision effort.
True or False?

Respuesta :

jepessoa
jepessoa jepessoa
  • 10-01-2020

Answer:

True

Explanation:

Routinized response behavior  is the decision making process used by consumers when they buy frequently purchased, low cost items that require very little search and decision effort.

Convenience goods are low cost goods that are purchased frequently with very little search and decision effort, e.g. candy, cold drinks, etc.

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